Data Security

Data has become one of the most valuable assets in today's digital world. Despite increasing awareness and advanced cybersecurity practices, data breaches and violations are rapidly on the rise. According to Cobalt.io's 2025 cybersecurity statistics, 54% of organizations have experienced at least one data breach in the past 12 months. Additionally, more than 70% of attacks are caused by employee errors or social engineering. These statistics clearly demonstrate the importance of data security.

Fundamental Principles of Data Security

Data security is based on three fundamental principles:

Confidentiality: Data must be inaccessible and unviewable by unauthorized persons.

Integrity: Data must be protected against unauthorized changes or corruption.

Availability: Data must be accessible to authorized users when needed.

The Importance of Data Security

The critical importance of data security is discussed in detail under the following headings.

Protection of Personal and Corporate Privacy: Data security protects personal and corporate information from unauthorized access. This information may include sensitive data, customer payment information, hospital records, and identity information. Data security ensures the protection of customer information, trade secrets, and financial information.

Preventing Financial Losses: If a data breach occurs at an organization, the company may be subject to lawsuits and fines, which can result in serious financial losses. Data loss, legal penalties, data recovery costs, and customer compensation can all have adverse consequences.

Preventing Reputation Loss: Reputation is one of the most important factors for customers in a company. A good reputation brings trust, respect, customer loyalty, and new customers. However, data leaks can damage the reputation of corporate companies. If consumers lose their trust in organizations, they may take their business elsewhere.

Preventing Service Interruptions: Data breaches can cause interruptions in the services provided by organizations. This can lead to business process downtime and undermine customer confidence.

Protecting Competitive Advantage: Protecting trade secrets, R&D work, and market strategies is important for maintaining a business's competitive advantage. Data breaches are common in many industries, and if you keep your data secure, you can differentiate yourself from other companies that struggle with this issue.

Types of Data Security Technologies

Organizations can develop a comprehensive security strategy by assessing their risks and using a combination of techniques. These techniques include:

DLP (Data Loss Prevention): A security technology used to protect sensitive data from unauthorized access, use, or loss. DLP solutions monitor sensitive data in real time and protect it from unauthorized access. It controls data usage with policy-based management while meeting compliance requirements. For more detailed information, you can also read the DLP blog post. https://www.natica.global/post/dlp-data-loss-prevention

Encryption: A security method used to protect sensitive information from unauthorized access. Data is converted into an unreadable form using mathematical algorithms and can only be made readable again by authorized persons using a decryption key.

Identity Verification: The process of confirming your identity by matching the information you use to verify your identity in a system with the information stored in the system. Identity verification ensures data security by preventing unauthorized access to systems. Technologies such as single sign-on and multi-factor authentication improve the user experience while also enhancing security.

Data Masking: Data masking solutions protect real data and conceal sensitive information by replacing characters and numbers with fictitious data. This protects critical data and makes it difficult for cyber attackers to identify.

Data Backup: Backup operations performed to prevent the loss of valuable data due to various reasons such as computer malfunctions, natural disasters, software errors, or cyber attacks, and to ensure that you can always access your data.

Data Deletion: The process of deleting data that is no longer needed and rendering it unrecoverable.

Training: Providing employees with training on the latest practices brings many benefits both inside and outside the company. More careful and conscious actions by staff can prevent potential data breaches and help them identify and address security vulnerabilities early on.